"InsuranceAgents.com sells insurance. Again, it’s tough to find anyone with a “passion” for insurance. Seth Kravitz of InsuranceAgents.com says, “Insurance is not an exciting industry, but that doesn’t mean the work can’t be meaningful. We had to find ways to make the work more fun, make the environment more family like, and show people the positive impact of what they do.” -- Matt Linderman
There are a lot more jobs in this world that fall into the "Well, that sounds boring," category than the, "Woah. That's an awesome job," category. And this is why I think focusing on the process is so important. Even in the amazing jobs, there are going to be tasks that must be done and projects that must be completed that are straight up BORING. If you only feel satisfied with your job when you're doing objectively "cool" things you have put a ton of pressure on your job (and subsequently absolved yourself from a lot of responsibility -- convenient, eh?) to keep you entertained. The key to the craftsman mentality is finding joy in the process of doing the work. I think this is a key difference between those people who view their work as meaningful and those who are constantly dissatisfied with what they're doing.